6 ways content writing and copywriting help each other out (infographic)

Claudia Bird compares the short-form copywriting with the long-form content writing, highlighting 6 major ways they have in common:

1. Your SEO strategy needs long-form and short-form content
2. Both are meant to persuade the reader to take action
3. Content writing and copy turn leads into conversions
4. All text should be engaging and read like a story
5. Effective landing pages mix both styles
6. Content writing can be more eye-catching than copy

Make sure to read the entire article: Content Writing vs. Copywriting: 6 Ways They Help Each Other Out